The Second Asia-Pacific Triennial of Contemporary Art, Brisbane, Australia, 1996 : Report

The advertising campaign particularly concentrated on positioning the exhibition as fun and accessible, as well as being an art event of great importance. The theme of the campaign was "Just See It! Miss it and you'll have to wait another three years". A separate advertising campaign was initiated for the gunpowder explosion event, which ran until the event was cancelled. Advertisements promoting the Second Triennial were placed in the following publications: Artlink; Asian Art News; The Independent Monthly; Art Almanac; RGAQ Newsletter; Craftlink; Antiques and Art in Queensland; State of the Arts; Crafts Council of Queensland Newsletter; This Week in Brisbane; Education Views; Boardwalk; Object; Art and Australia; Art and Asia Pacific; TAASA Review; Art Monthly; Eyeline; Art and Text; The Art Newspaper; Periphery; Real Time; Broadsheet; AMIDA; The Review; The Courier-Mail; The Sunday Mail; Brisbane News; The Australian; Brother Sister; Queensland Pride; The Scene; Rave; Time Off; and the Brisbane Festival Performance Program. The advertising campaign was supported by a very strong publicity campaign which promoted all aspects of the Second Triennial. This resulted in attendance numbers of 120,000 people, double the visitors who attended the First Triennial. Publicity The major publicity campaign for the Second Triennial began on 28 June 1996, when media kits were distributed to announce the artists selected for the exhibition. Country-specific media kits were developed, which included information translated into various languages, and these were distributed internationally. The media preview was held on 26 September 1996, with more than 250 media and tourism representatives attending from Australia and overseas. A comprehensive media kit was distributed at the media preview, resulting in a wide range of publicity. Many of the media representatives attended opening events and the Conference, and numerous interviews were arranged with artists, curators and Gallery staff. Radio National was the radio supporter for the exhibition, and numerous journalists from this station covered the Second Triennial and opening events. The Gallery liaised with a wide range of national and international journalists and critics to organise their attendance at the media preview and opening events. These included: • ABC TV News/ 7.30 Report: Ms Lee Sailes • Agenda: Ms Christina Davidson • Art and Text: Mr Stewart Koop • Art Asia Pacific: Ms Hannah Fink, Ms Sue Acret • Art in America: Dr Judith Stein • Art/ink: Ms Stephanie Britton • Arts Today, Radio National: Mr Mark Wakely, Ms Louise Adler • Asian Art News: Mr Ian Findlay Brown, Ms Susan McCulloch • Bangkok Post: Mr Steve Rhodes • Canberra Times: Ms Helen Musa • Concert FM, New Zealand: Mr Paul Bushnell 1 9