APT 2002 Asia-Pacific Triennial of Contemporary Art, Brisbane, Australia : Report

WEBSITE STATISTICS Howard Taylor, Hollow PROJECT TEAM The Project Team for development of the APT 2002 website consisted of: Lynne Seear, Assistant Director (Curatorial and Collection Development), Matthew Kassay (Web and Multimedia Project Officer), Rhana Devenport (Senior APT Project Officer), Alison Lee (Curatorial Research Assistant). With assistance from: Michael Beckmann (Head of Access, Education and Regional Services), David Burnett (Education Officer), Zoe Butt (Curatorial Trainee, Asian Art), Amelia Gundelach (Promotions Officer), Elliott Murray (Head of Design), Ben Wickes (Audio-Visual Project Officer) CONTENT AND STRUCTURE The content and structure of the site were determined in close collaboration with the APT Project team and the Gallery’s Education and Promotions sections. Coordination of content for the site as well as writing of original material and adaptation of content from various sources such as curatorial essays, Education Kit and didactic panels. Site content was divided into nine distinct navigational headings, which was then split between a main navigation bar at the head of each page, and a secondary navigation bar at the bottom of each page. The table below summarises the content, structure and navigation of the completed website. WEBSITE USAGE - MONTHLY BREAKDOWN: SEPTEMBER 2002 – JANUARY 2003 Month Hits* Sessions* Page Views* September 2002 1,014,250 16,743 114,855 October 2002 869,798 20,072 111,985 November 2002 750,073 18264 98,461 December 2002 402,869 13,463 51,710 January 2003 651,986 17,243 77, 964 Total: (1 Sep 2002 – 31 January 2003) 3,688,976 85,785 454,975 Monthly average: 737,795.2 17,157 90,995 *See glossary at end of this report for explanation of statistical terms. The busiest month for the APT 2002 area of the site was October 2002 , when 51.03% of all traffic on the QAG website was APT-related. The average percentage of QAG website visitors accessing the APT 2002 website during the life of the exhibition was 43.35% . 112