Queensland Art Gallery Annual Report 1991-92

PUBLIC PROGRAMS Lautrec . . . ' played a key role in heightening throughout the year received outstanding media awareness of the Gallery, enabling targeting of attention at all venues. specific and new audiences. A comprehensive Promotional activities for the tenth and far-reaching promotions strategy was anniversary of the Gallery's opening on the South implemented which featured considerable Bank site proved highly successful in terms of promotional input by sponsors - Toulouse- publicity and attendance. A large and diverse Lautrec Race Days in Brisbane and Cairns, a crowd attended the festivities. Public and media significant advertising campaign with Channel 10, attention was focused on the Collection, through interstate and internationally promoted the Celebrities Choice and Ten Most Popular accommodation packages with Hilton Works promotions. International Hotels, editorial coverage by The year also saw considerable promotional The Courier-Mail and window and other displays emphasis on developing and implementing in Myer Stores. marketing strategies for Gallery products. Much In addition to general promotional and publicity was received for its recent commercial publicity activities, the exhibition was specifically initiatives -The Gallery Shop at David ]ones in promoted through tourist outlets, locally, Sydney, Brisbane and Melbourne, the launch interstate and overseas, to the French community of the redeveloped Queensland A r t Gallery 0 through French organisations and media, and to Shop and The Queensland Art Gallery Shop graphic arts organisations, practitioners and at the Wide Bay Gallery. tertiary institutions. A considerable amount of Publicity advice and assistance were given to publicity was received in all media locally, the arts organisation Dihedron for its exhibition regionally and interstate. 'Mate, It's Not Done Like That Here', at the State Promotion for the exhibition 'Secret Treasures Library of Queensland. .' of Russia . . . ' was targeted to jewellers, ( craftspeople, antique dealers and associations, COMMUN I T Y LIAISON and to the Russian community. The involvement of Community Liaison with The announcement of the forthcoming 'Asia- many major events increased opportunities for Pacific Triennial . . . ' attracted national and marketing the Gallery to a wider audience base. international attention and the first Asia-Pacific The Gallery continued its involvement with Triennial Bulletin, published in six languages, was tourist organisations, in particular the Brisbane distributed extensively throughout the region. Visitors and Convention Bureau. As a member, Response already indicates that the Triennial the Gallery gained direct benefit from the use of will greatly enhance the Gallery's profile many of the Bureau's services. internationally. To encourage a wider cross section of the The profile of the Gallery in regional public to become regular visitors, particularly Queensland was extremely high through the non-traditional visitors such as multicultural publicity generated for its travelling exhibitions as groups, a multicultural policy committee was well as its Brisbane-based activities. The Gallery's established. Special functions were held for the Audience Survey reported that a third of the Dutch and Russian communities to coincide Gallery's visitors are from regional Queensland with the exhibitions 'Focus on the Netherlands' and there was an eighty-six percent awareness of and 'Secret Treasures from Russia...' respectively. the Gallery among the regional audience sample. A program of talks, lectures, videos and Exhibitions which toured regional Queensland childrens workshops 'has been organised in 47