Queensland Art Gallery Annual Report 1993-94
P U B J C PROGRAMS in association with University of PROMOTIONS T h i s c omp r e h e n s i v e publication Queensland Press. It documented Promotion and publicity campaigns a c c omp a n i e d t h e exhibition F l u x u s a n d after... the contemporary art of Asia and enhanced the Gallery's public the Pacific region and included profile and contributed to excellent essays by leading authorities. Both attendances at its exhibitions and the book and catalogue received other Public Program activities. favourable reviews throughout The promotional campaigns for Australia and the Asia-Pacific region. international exhibitions were The catalogue won a CAMA award especially successful. 'Surrealism: for excellence in design. Revolution by Night' succeeded in Other publications to attracting a new target audience accompany exhibitions of works in the seventeen to thirty-five year included Fluxus and After, The age group; 'Shell presents Trout Collection in Profile: Chevalier Van Gogh: His Sources, Genius to Nolan, Lineareading: An Audio- and Influence' achieved the record Visual Installation by Joe Felber, of second highest attendance and Janet Laurence: The Measure to any exhibition at the Gallery; o f Light. and the 'Asia-Pacific Triennial of What's On, the Gallery's news Contemporary Art' achieved an bulletin, continued to provide unprecedented national and information about exhibitions, international profile. events and acquisitions A r t Work The promotional campaign o f the Month sheets and other for the Asia Pacific Triennial was m support material were also the most complex and ambitious produced to complement works ever conducted by the Gallery. W of art and Collection-based The challenge was to promote this mi (D mi Shell exhibitions. exhibition of contemporary Asian presents Preparation of the catalogue art not only to Australian audiences, to accompany the major travelling but also to the Asia-Pacific region. exhibition Renoir Master The promotional campaign in Impressionist continued A series particular the well attended media of publications on the Collection, preview on 17 September, served including Souvenir o f the to focus national and international Queensland A r t Gallery, will be media attention on the exhibition published to mark the Gallery's and the Gallery. Z Centenary year in 1995. Media sponsorships contributed14 More than 3 0 0 photographic to the promotion of major reproductions of works of art were exhibitions. 'Surrealism ...' was provided through the Section's supported by The Courier-Mail, The loans service and a wide variety of Sunday Mail, Channel 10 and Radio w inquiries were received regarding 4 Triple M FM, and 'Van Gogh...' w copyright, was supported by The Courier-Mail, van State and national art museums The Sunday Mail, Channel 9, and 4 a d are seeking to adopt a unified ABC Radio 612 4QR. 0 His sources, genius a n d influence approach to the photographing of Links with the tourism industry works of art in collections by the were strengthened. The introduction W h a t ' s O n provides general public. The Queensland Art of exhibition ticket sales by r e g u l a r i n f o r m a t i o n a b o u t the Gallery is coordinating the process. Queensland Government Travel Gallery's activities. 23
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