Queensland Art Gallery Annual Report 1993-94

PUBL I C PROGRAMS Centres and travel agents, through Spanish, Vietnamese, Korean Sunlover Holidays, was a particularly and Indonesian. significant and successful initiative. Through this exhibition of The Gallery also took part in a contemporary art, the Australian number of other joint marketing public's awareness of Asian and strategies with the Queensland Pacific societies has increased Tourist and Travel Corporation significantly. Survey data and the Brisbane Visitors and from visitors to the exhibition Convention Bureau. supported this. Advance purchase of express For the exhibition 'Shell presents entry tickets has proved popular Van Gogh: His Sources, Genius and with the Gallery's audience. Influence' extensive brochure Following a far-reaching direct and poster distribution took place mail and advertising campaign, throughout Queensland and more than twenty per cent of northern N.S.W. This highly visible tickets sold for 'Van Gogh ...' were promotional material ensured that purchased in advance through awareness of the exhibition was Queensland Performing Arts Trust high. Consequently, more than Ticket Sales. 16 790 inquiries were received Exceptional levels of publicity via the information desk, thirty were achieved in regional percent more than usual. A survey Queensland for the Gallery's provided valuable feedback on activities. In particular, the promotions and ticketing and on Regional Services exhibitions the visitor experience. The vast 'Decorated Clay' and 'The Trout majority of visitors stated that Collection in Profile: Chevalier to they were extremely impressed Nolan' were well publicised. by the quality and presentation A significant national publicity of the exhibition. and advertising campaign for Information Officers continued 'Renoir: Master Impressionist' has their involvement in external been coordinated by the Gallery programs and community in association with exhibition outreach. They also conducted managers Art Exhibitions Australia a survey to ascertain the number Limited. and nature o f inquiries received via the information desk. COMMUNITY LIAISON Thirteen new Information The Community Liaison Program Officers were recruited to meet the forged links with the Asian increasing demands of Information community through a joint Services. They took part in an involvement with the first 'Asia- extensive training program and Pacific Triennial of Contemporary addressed such areas as body Art' Promotional displays provided language, telephone techniques the opportunity to liaise with and interaction with the public. communities and disseminate information about the Asia-Pacific Triennial. To complement this, a promotional poster was produced in English, Chinese, Japanese, 24