APT6 in Review

43 The Gallery introduced new online resources and began an integrated social media strategy to coincide with the online presence of APT6. The exhibition web pages received a total of 102 000 hits with each visitor viewing an average of six pages and spending approximately five to six minutes on the site. In addition to recent initiatives, such as the online database for the contemporary Asian and Pacific collections supported by funding from the Gordon Darling Foundation, online resources are now offered both as a preliminary guide for gallery visitors and as a research resource. Lead curatorial essays from the APT6 exhibition publication were made available online, and the catalogue is now available as a free, downloadable PDF. APT6 offered a unique opportunity to further develop the Gallery’s online interactive resources, such as virtual tours, which attracted 26 029 page views; exhibition previews; audio tours (1319 downloads); children’s interactives; podcasts; a blog; and student-generated education resources. The Gallery’s comprehensive social media networks were used to promote the exhibition, public programs and events, and to interact with our online audiences. Flickr and YouTube disseminated images and videos of art work installations, artist interviews and public programs. A significant increase in social media followers drove new traffic to the Gallery’s website, which nearly doubled during the exhibition period. Online Karen Chills of excitement to see this! February 5 at 10:05am Glenda I love this — damn good stuff! February 5 at 7:14pm Bronwyn Hats off to the Gallery — I can’t wait for this exhibition! February 3 at 11:37am Julie I love GoMA! I wish I could live there sometimes . . . it has become the coolest place to be in the last two years!! February 1 at 9:54pm Melanie My family and I had a wonderful time there on the weekend!! February 4 at 6:16am Kathy A great installation. Loved the little Punjab songs on YouTube. February 3 at 4:40pm Heather Thank you GOMA — love the stuff you do!!!! February 3 at 7:05pm John This year’s APT is the best! February 11 at 10:35am Maria I really enjoyed it . . . I must get to Brissie again to see it :)) February 17 at 9:20am