APT7 Exhibition Report

APT7 signage and energy plant banner, featuring Paradise Lost (detail) 2001–11 by Raqib Shaw, Stanley Place, January 2013 The Gallery’s strategic marketing partnerships with tourism organisations and industry partners ensured greater campaign reach into regional Queensland, and interstate and international markets. An extensive, integrated marketing and communications campaign was delivered with the support of APT7’s Presenting Sponsor Santos; Principal Partner Tourism and Events Queensland; and Tourism and Media Partners: Brisbane Marketing, Brisbane Airport Corporation, The Courier-Mail and The Sunday Mail , Adshel, Southern Cross Austereo’s B105, Virgin Australia, Hilton Brisbane and ABC Radio National. Covering both national and international markets, the multi‑channel campaign created a strong profile for the exhibition, ensuring high attendances from new and returning audiences, and securing unprecedented levels of media coverage and reviews. • 28% of attendees to APT7 were first‑time visitors to the Gallery, 54% had visited in the last 12 months, 11% visited the Gallery one to two years ago, and 7% visited the Gallery two or more years ago. MarketinG 59 marketing