APT7 Exhibition Report

The Gallery’s strategic marketing partnerships with tourism organisations and industry partners ensured greater campaign reach into regional Queensland, and interstate and international markets. In addition to exceptional sponsor support, the cultural tourism market for APT7 was stengthened by the Gallery’s national and international advertising and targeted digital activity, through the website, social media and eDMs. • 96% of APT7 visitors enjoyed the exhibition • 62% of attendees were female and 38% were male • In total, 54% were from metropolitan Brisbane, 15% from another part of Queensland, 18% from interstate (predominantly NSW and Victoria) and 13% from overseas • 31% of visitors to the exhibition were under 25 years. People aged 25–39 comprised the highest proportion of visitors to APT7 (23%), followed by those aged 40–54 (19%) • Of those visitors willing to disclose their ethnicity, 52% identified as Australian, 12% as Australian Aboriginal/Torres Strait Islander, 22% as European, 3% as Chinese and 11% as other. visitor profiLe marketing 60