APT7 Exhibition Report

Marketing materials were distributed locally, regionally and interstate, with a focus on multicultural markets. All marketing collateral carried sponsor logo acknowledgments. Exhibition‑specific materials included special APT7 editions of the Gallery’s Preview and Cinema brochures covering the summer period, opening event invitations (and branded envelopes), exhibition posters, exhibition website, iPhone app highlights and QAGOMA eSignature. All publications in the Gallery’s corporate marketing suite for the summer and autumn periods promoted the exhibition, including multiple issues of Preview and Cinema (total distribution: 195 000), Artlines magazine (total distribution: 14 000), the Gallery Members program guide (total distribution: over 7000), and fortnightly distribution of Artmail eNews (database: over 34 000). Digital foyer screens at both GOMA and QAG also promoted the exhibition. marketiNg materiaLs 62 marketing