APT7 Exhibition Report

The Gallery acknowledges and thanks the exhibition’s sponsors and partners for their contribution to the collaborative marketing campaign. This support greatly enhanced the reach and impact of the Gallery’s marketing activities. Principal Sponsor Santos provided a major out‑of‑home advertising campaign including Brisbane city street posters and national advertising campaign, with full‑ page advertisements in the Qweekend and Weekend Australian magazines. With the support of Adshel, a total of 376 street furniture posters appeared across Brisbane, Sydney and Melbourne for the duration of the exhibition, targeting inner‑city areas as well as key arterial and high‑traffic locations. In addition, the campaign included three, full bus shelter ‘create’ wraps in Brisbane, Sydney and Melbourne. Virgin Australia’s support included promotion through in‑flight entertainment and signage at the Brisbane domestic terminal. Advertisements and an editorial appeared in Voyeur , Virgin’s in‑flight magazine. In addition, the exhibition featured on the Blue Holidays website and was promoted in Virgin eDMs. Virgin also provided air travel for promotional prizes. Brisbane Marketing’s major summer destination campaign featured APT7 as a lead event, and included an advertorial magazine insert in The Sunday Mail and New Zealand’s Sunday Star Times ; regional press advertising and bus backs on the Gold Coast, Sunshine Coast, Toowoomba, north Brisbane spoNsor CampaigN CoNtriButioNs 64 marketing