APT7 Exhibition Report

To enter visit couriermail.com.au/japan WIN an inspiring trip to Japan The Courier-Mail Competition To celebrate ‘The 7th Asia Pacific Triennial of Contemporary Art’ exhibition, the Queensland Art Gallery | Gallery of Modern Art and The Courier-Mail are giving you the chance to win a trip of a lifetime for two to Japan. Return flights for two to Tokyo, Japan including airport transfers Four nights’ accommodation in central Tokyo and three nights’ accommodation in Nagoya $1000 spending money Two tickets to the Aichi Triennale, Nagoya Contemporary Art & Culture in Japan publication APT7 Merchandise Pack, including the publication Five runner-up winners will receive an APT7 merchandise pack, including the publication. Competitionopens00:0502/03/13and closes23:55 14/03/13.Competitiondrawn 10.00 15/03/13.Winnerswillbenotifiedbyphone/mailwithin threebusinessdaysof thedraw. Totalprizepoolvalue$10,000 (incl.GST).OnlyQueensland residentsareeligible to enter. For full terms and conditions visit couriermail.com.au/competitions Takahiro Iwasaki / ReflectionModel (PerfectBliss) (installationview)2010–12 / Photograph:KeizoKioku / Image courtesy:TheartistandARATANIURANO,Tokyo Prize includes: APT7 sponsor campaign contributions; from left: Santos GOA billboard, Brisbane Airport Corporation in-terminal signage and The Courier- Mail Win a Trip competition advertisement / Image courtesy: The Courier Mail and bayside; a regional television campaign; APN regional newspaper promotions; and digital activity through eDMs, social media and publicity. Brisbane Marketing also provided additional CBD promotion with a major APT7 display at the Queen Street Mall Visitor Information Centre. Tourism Queensland supported the campaign nationally with ongoing activity across its entire range of digital assets — eDMs, website, social media — and extensive international publicity. APT7 received significant exposure at the Brisbane Airport with BAC’s campaign contributions covering major billboard signage, advertising on baggage carousels in the international terminal, in‑terminal digital signage across international and domestic terminals displays, and advertising in BAC publications and online. Southern Cross Austereo’s B105 ran numerous Community Service Announcements and on‑air promotions in the lead up to APT7 and throughout the summer period, highlighting the exhibition, the opening weekend programs and Up Late events. In addition, the network ran a national online promotion through the Today Network in Sydney, Melbourne and Adelaide. Support from The Courier-Mail and The Sunday Mail included an extensive promotional advertising campaign for APT7 that included a major international holiday prize. The Courier-Mail ’s support also included a major opening weekend wrap in the Life lift‑out. Hilton Brisbane provided support in promoting accommodation packages through its events brochure, eDMS and online, as well as providing display opportunities on the hotel foyer screen (Brisbane’s larget video wall) and in‑room brochures promoting the exhibition to guests. Hilton Brisbane also provided accommodation for promotional prizes. 65 marketing