APT7 Exhibition Report

Online and digital promotions featuring APT7 The QAGOMA Blog featured ten articles on APT7, and during the exhibition season 30 385 Blog pages were viewed. onLine and diGitaL The Gallery used its various digital media platforms to profile APT7 to online audiences. Qagoma tv The Gallery launched QAGOMA TV ( qagoma.qld.gov.au/tv) in November, providing audiences with opportunities to explore and revisit the ideas, art and events that shaped the 20‑year APT series. 243 APT videos were viewed 54 006 times during the course of the exhibition. weBsite APT7 was profiled extensively on the Gallery’s website, which also promoted events, public programs, cinema screenings, exhibition‑related publications and merchandise, resources for media, sponsor listings and more. During the exhibition period, including two weeks for pre‑opening promotions, the website (including the mobile version) recorded 1 326 401 page views. The QAGOMA Blog featured ten articles on APT7, and during the exhibition season 30 385 pages were viewed. soCiaL media Social media was vital in generating awareness and interest in APT7 and related public programs and events. The exhibition was profiled across the Gallery’s social media sites, including Facebook (28 168 followers), Twitter (9635 followers), Instagram, Foursqaure and the eNews suite. This digital activity encouraged an ongoing dialogue with QAGOMA’s audiences. New social media platforms were integrated into the campaign, including Tumblr, focusing on art from the Pacific region. The Gallery’s YouTube channel featured student‑generated APT7 videos and an exhibition promotional video. Behind‑ the‑scenes photographs of construction and installation progress, highly popular with social media audiences, were posted to the Gallery’s Flickr site. 91 iTours were accessed 11 634 times on‑site via QR codes. Two Kids’ APT7 on‑site artist project interactives, Erbossyn Meldibekov’s Family album: From Queensland to Kazakhstan , and Parastou Forouhar’s Persian for kids , were accessed and shared 65 645 times. 67 oNLiNe aNd digitaL